The Scoop Brands Marketing Blog
Learnings, teachings and tips & tricks for companies and business leaders who want to elevate their marketing strategy and take on winning marketing services.
What the Barbie Movie can teach us about marketing
The Barbie Movie is one of the biggest modern marketing success stories of our lives. With over 100 partnerships and a campaign that turned into a cult movement many months prior to the film’s release, there are many lessons about strategic co-marketing, branding, and the customer journey that can be found within this successful campaign. Come on Barbie, let’s go party for you have created one of the best marketing campaigns in modern history!
Marketing Blogs across the web that we recommend:
Hubspot blog
The Moz Blog
Shopify
Mailchimp
Klaviyo blog
Social Media Examiner
The Content Strategist
Buffer
Inside AdWords
Marketo
