The holiday season is a pivotal time for your brand to stand out. With consumer spending reaching new highs, marketers are continuously adapting strategies for maximum impact. It’s also a fantastic time to think about how you can use your marketing dollars in 2025 to make a big splash. As New Years tend to be paired with thoughts of fresh starts and new beginnings, January is a perfect time to double down on your business. Here's how you can enhance your approach for the holidays in 2024 and prepare for a successful 2025.

As we dive into the last quarter of 2024 and holiday season, digital marketing trends will continue to unveil. As AI takes precedent in many places that people like to hang out online, we must adapt to the modern era of marketing. Below are only a small batch of marketing trends to consider as you make your marketing decisions for the remainder of the year and those that follow.

For the remainder of 2024, SEO and Meta Ads will continue to play pivotal roles in business growth, providing complementary strategies for reaching customers at the right time, through the right channels, with the right messaging. By optimizing a multi-channel marketing strategy that maximizes both short-term gains and long-term growth through Facebook, Instagram, and your website, you will see a lot of upside for your business. As consumer behaviors evolve, leveraging key channels is essential to achieving a competitive edge.

Top marketing companies like HubSpot, Moz, and Hootsuite emphasize that the synergy between organic reach (SEO) and paid media (Facebook Ads) enables businesses to capture potential customers throughout their buying journey.

Are you considering getting a new website? Like the look and feel of The Scoop Brands site? Great, because website design, development, and management are some of the main services that our team actively offers. Our goal from day one will be to develop your dream website to attract and retain customers. Typically we can get a website up and running for you in 3-4 weeks and are happy to talk to you about timeline and goals!

Our marketing team is aware that having a mobile responsive website that is easy to navigate across devices is key to business growth. Leveraging landing pages, blogs, photos, and links will bring your customers more reason to visit and help you rank higher in Google searches. Every website we make is SEO friendly and is made to increase your company profit and growth.

Dental marketing is essential for practices looking to attract and retain patients in a competitive healthcare landscape. Effective marketing strategies aim to increase visibility, build trust, and ultimately convert leads into loyal patients. Here’s how dental marketing works and why The Scoop Brands stands out as a top choice in this field.

Have you ever watched a branding video and felt more connected to a business? Did an explainer video help you understand a product offering or service better? More than likely, the answer to both questions is yes! Research by Wyzowl found that 95% of people have watched an explainer video to learn more about a product or service. This isn’t surprising as creating a branding video is a powerful tool for businesses to attract new customers and foster loyalty among existing ones in the modern day.

As we enter the Summer of 2024, the opportunities in the eCommerce space continue to rise. In fact, the global eCommerce market size is expected to grow exponentially from $5.2 trillion in 2021 to about $8.1 trillion by 2026. Email marketing is still a force, offering opportunities to drive dynamic content and behavior driven messages to a person’s inbox. Mobile marketing is becoming more and more effective by the day. And have you heard of something called AI? Yeah, well, as you are likely aware, it’s shaking a lot of industries and having a huge impact on the marketing landscape.

Creating a new website is an amazing way to do a brand refresh and significantly benefit your business!

Having an aesthetically pleasing website that is easy to navigate across devices is key. Leveraging landing pages, blogs, photos, and links to get your site ranking higher in Google searches will get you ahead of your competition. One of the best ways to achieve this is through effective Search Engine Optimization (SEO).

As we make our way further into 2024, the marketing landscape will continue to evolve at a rapid pace, driven by technological advancements, shifting consumer behaviors, and emerging trends. In this dynamic environment, businesses must adopt with innovative marketing strategies to stay ahead of the curve and effectively reach their target audience. In this post, The Scoop Brands team has compiled a list of 12 marketing statistics to pay attention to right now!

The Super Bowl continues to be the biggest televised annual event in the U.S., and celebrities have long been a staple of the must-see ads that compliment the game. In fact, The Super Bowl is not just a football game; it's a cultural phenomenon and an unparalleled marketing opportunity. With millions of viewers tuning in annually, the Super Bowl has become the ultimate platform for advertisers to showcase their products and services through innovative and memorable commercials.

Boosting a small business's Google rankings through strategic SEO practices is essential for improving online visibility and attracting potential customers. One vital aspect of this strategy is conducting thorough keyword research to identify the terms and phrases potential customers are using. Want to improve your SEO? Get your business ranking in the top 3 spots. It’s where the grand majority of people are clicking.

In the ever-evolving landscape of digital communication, email remains a cornerstone for personal and professional interactions. As technology continues to advance, so do the capabilities of email service providers (ESPs) and customer data platforms (CDPs). Among the top-rated platforms with strong email performance capabilities, a common thread emerges – the integration of cutting-edge segmentation and personalization capabilities that redefine how users manage and interact with their emails.

The holiday season is a great time to reach your followers, especially since many of them are shopping more than ever this time of year. It’s an amazing time to provide memorable marketing experiences that your customers will love. Take a look at this guide for maximizing your marketing during the holiday season.

Looking for some fun marketing stats? We got them for you! In this 4 minute read, we cover some interesting data and statistics on the topics of social media, email marketing, blogging, and search engine optimization (SEO).

The holiday season is one of the best times of year to attract repeat shoppers. Take a look at this guide for tips on setting your brand up for success and a profitable 2024.

Email marketing is a leading channel in 2023 and it’s profitability is expected to increase in the next four years. In this blog you’ll find some email marketing tips to stand out from your competition and improve your brand’s visibility!

In the marketing world, a buzz word that we hear a lot is ‘SEO’ or search engine optimization. When speaking about SEO, there’s a lot of information out there about keywords, blogs, organic traffic, and generating higher Google rankings. But what exactly SEO and how will having an SEO expert benefit your business? Keep reading.

The Barbie Movie is one of the biggest modern marketing success stories of our lives. With over 100 partnerships and a campaign that turned into a cult movement many months prior to the film’s release, there are many lessons about strategic co-marketing, branding, and the customer journey that can be found within this successful campaign. Come on Barbie, let’s go party for you have created one of the best marketing campaigns in modern history!

Have a restaurant that you want to grow and promote? You’ve come to the right place. Getting that buzz going early on and maintaining that momentum when it comes to your restaurant is what The Scoop Brands is known for. If you are located within 30 miles of Plymouth, Massachusetts, we can help you with hands on right away! If you’re further away, we can still provide you with a professional website, strategy, SEO, blogs, and reviews.

Living in a luxury building is on the bucket list for many young professionals, families, and single people. To effectively advertise a luxury apartment building, it's important to understand who your target market is, where they’re spending their hours, and the lifestyle that they aspire to or have already adapted. Showcasing amenities, exclusive offers, and gourmet restaurants nearby are some ways to emphasize the luxurious lifestyle that comes with calling your space their new home.