Creating a new website is an amazing way to do a brand refresh and significantly benefit your business!

Having an aesthetically pleasing website that is easy to navigate across devices is key. Leveraging landing pages, blogs, photos, and links to get your site ranking higher in Google searches will get you ahead of your competition. One of the best ways to achieve this is through effective Search Engine Optimization (SEO).

As we make our way further into 2024, the marketing landscape will continue to evolve at a rapid pace, driven by technological advancements, shifting consumer behaviors, and emerging trends. In this dynamic environment, businesses must adopt with innovative marketing strategies to stay ahead of the curve and effectively reach their target audience. In this post, The Scoop Brands team has compiled a list of 12 marketing statistics to pay attention to right now!

The Super Bowl continues to be the biggest televised annual event in the U.S., and celebrities have long been a staple of the must-see ads that compliment the game. In fact, The Super Bowl is not just a football game; it's a cultural phenomenon and an unparalleled marketing opportunity. With millions of viewers tuning in annually, the Super Bowl has become the ultimate platform for advertisers to showcase their products and services through innovative and memorable commercials.

Boosting a small business's Google rankings through strategic SEO practices is essential for improving online visibility and attracting potential customers. One vital aspect of this strategy is conducting thorough keyword research to identify the terms and phrases potential customers are using. Want to improve your SEO? Get your business ranking in the top 3 spots. It’s where the grand majority of people are clicking.

In the ever-evolving landscape of digital communication, email remains a cornerstone for personal and professional interactions. As technology continues to advance, so do the capabilities of email service providers (ESPs) and customer data platforms (CDPs). Among the top-rated platforms with strong email performance capabilities, a common thread emerges – the integration of cutting-edge segmentation and personalization capabilities that redefine how users manage and interact with their emails.

The holiday season is a great time to reach your followers, especially since many of them are shopping more than ever this time of year. It’s an amazing time to provide memorable marketing experiences that your customers will love. Take a look at this guide for maximizing your marketing during the holiday season.

Looking for some fun marketing stats? We got them for you! In this 4 minute read, we cover some interesting data and statistics on the topics of social media, email marketing, blogging, and search engine optimization (SEO).

The holiday season is one of the best times of year to attract repeat shoppers. Take a look at this guide for tips on setting your brand up for success and a profitable 2024.

Email marketing is a leading channel in 2023 and it’s profitability is expected to increase in the next four years. In this blog you’ll find some email marketing tips to stand out from your competition and improve your brand’s visibility!

In the marketing world, a buzz word that we hear a lot is ‘SEO’ or search engine optimization. When speaking about SEO, there’s a lot of information out there about keywords, blogs, organic traffic, and generating higher Google rankings. But what exactly SEO and how will having an SEO expert benefit your business? Keep reading.

The Barbie Movie is one of the biggest modern marketing success stories of our lives. With over 100 partnerships and a campaign that turned into a cult movement many months prior to the film’s release, there are many lessons about strategic co-marketing, branding, and the customer journey that can be found within this successful campaign. Come on Barbie, let’s go party for you have created one of the best marketing campaigns in modern history!

Have a restaurant that you want to grow and promote? You’ve come to the right place. Getting that buzz going early on and maintaining that momentum when it comes to your restaurant is what The Scoop Brands is known for. If you are located within 30 miles of Plymouth, Massachusetts, we can help you with hands on right away! If you’re further away, we can still provide you with a professional website, strategy, SEO, blogs, and reviews.

Living in a luxury building is on the bucket list for many young professionals, families, and single people. To effectively advertise a luxury apartment building, it's important to understand who your target market is, where they’re spending their hours, and the lifestyle that they aspire to or have already adapted. Showcasing amenities, exclusive offers, and gourmet restaurants nearby are some ways to emphasize the luxurious lifestyle that comes with calling your space their new home.

As the summer continues to roll in, coffee shop owners seek innovative ways to attract customers and keep their business thriving. An iced latte is the perfect pairing with a 75 degree day for many people, and enticing shoppers to dine with you on a regular basis needs to be a priority for any coffee shop. Here are some ways that you can drive loyalty in the summer months.

The success of these brick-and-mortar ventures lies in leveraging data effectively to optimize operations, improve customer experience, and act on shopper behavior in real time. In this article, we will explore how online brands can leverage data to unlock the full potential of their physical stores and achieve sustainable growth.

When it comes to data intelligence platforms, there are several digital marketing tools that can greatly enhance their capabilities. Here are four essential tools that every data intelligence platform can consider incorporating to make the most of their digital marketing strategy today.

In 2023, digital marketing continues to evolve and adapt to new technologies and consumer behaviors. So what are six of the leading digital marketing trends that are shaping the industry in 2023? Find out through reading this article.