12 marketing statistics to know (February, 2024)
As we make our way further into 2024, the marketing landscape will continue to evolve at a rapid pace, driven by technological advancements, shifting consumer behaviors, and emerging trends. In this dynamic environment, businesses must adopt with innovative marketing strategies to stay ahead of the curve and effectively reach their target audience. Some popular questions that we get asked include: “How important is personalization in email marketing?” “How can I lower my cost of acquisition?” and “Do I need to spend more time on my mobile strategy?” Below we have compiled a list of 2024 marketing statistics to know that will help answer some of these most pressing questions!
12 marketing statistics that you need to know, February, 2024 Edition:
Using videos on landing pages can increase conversions by over 85%. (Wordstream)
Facebook has the largest reach of all social media advertising platforms in the U.S., with 188,050,000 users. (DataReportal)
Instagram photos with faces get an overage of 30% more engagement. (Louise Myers Visual Social Media)
Over 60% of Google searches happen on mobile devices. Worldwide, more people go online on mobile than they do on desktop. And a growing sector of the population is mobile-only. (MobiLoud)
79% of those in the retail industry are investing in personalization tools, which is more than any other industry. (SmarterHQ)
Personalization can lower acquisition costs by up to 50%, improve revenues by 5 to 15%, and enhance marketing spend efficiency by 10 to 30%. (McKinsey)
A 5% increase in customer retention can account for more than a 25% increase in profit. (Bain & Company)
Email marketing campaigns that are most effective include the strategies of segmentation (78%), message personalization (72%), and email automation (71%). (Hubspot)
Fifty-six percent of all online customers are more inclined to return to a website that offers product recommendations. (Invesp)
77% of internet users read blogs, which make up around 4.08 billion people globally. (Demandsage)
Blog posts remain the most popular content format with 9 out of 10 marketers using blogging to achieve content goals. (SEM Rush)
Around 4 in 5 marketers see a positive ROI when they use personalization in their campaigns. (Adobe)
Only 11% of marketers say they earn less than a dollar for each dollar spent on personalization. Meanwhile, 9% of marketers say they see a $20 or more return on each dollar spent.
So there you have it: 12 marketing statistics that you need to know (February, 2024 edition). The Scoop Brands team will continue to update you on important statistics as the year continues on. Using an omni-channel personalized approach in your marketing strategy with a good mix of SEO friendly blogs, video posts, targeted emails, and carousels will help you get ahead of your competition in 2024.
Want to take your marketing strategy to the next level? The Scoop Brands will set your company up for marketing success in 2024, 2025, and beyond. So what are you waiting for? Get started with us today!
Related: 15 marketing statistics that you need to know (November, 2023)
The Scoop Brands is the best choice for digital marketing services in Boston, Massachusetts, the best marketing company in the South Shore, and your best local marketing company in Plymouth Massachusetts, best marketing company in Duxbury, Massachusetts, best marketing company in Norwell, Massachusetts, Hingham, Massachusetts, and beyond. The Scoop Brands provides marketing to Boston, the South Shore, North Shore, Metrowest, Cape Cod, Providence, New England, and other parts of the country and Canada. We work with business owners, retailers, e-commerce companies, software companies, & more.
