Why an up to date website is what you need to show up on Google Searches
Creating a new website is an amazing way to do a brand refresh and significantly benefit your business!
Having an aesthetically pleasing website that is easy to navigate across devices is key. Leveraging landing pages, blogs, photos, and links to get your site ranking higher in Google searches will get you ahead of your competition. One of the best ways to achieve this is through effective Search Engine Optimization (SEO).
While there are many options when it comes to your new website, we strongly recommend the use of Squarespace. It’s important that when someone is searching for your services or wanting to solve a problem that you can solve that you will actively be found. Our team makes attractive websites that are user friendly, mobile responsive, SEO ready, and easy to manage. Our background is in marketing and sales, and so you’ll be happy to hear that everything is done with marketing and getting you repeat clients and/or sales in mind!
User-Friendly Interface:
Your new website will have a user-friendly interface that is mobile responsive across devices such as laptop, phone, and iPad. Having a web designer create a website for you with a sleek and modern look will help you stand out among competitors. Intuitive design tools and integrations will allow you to reflect your brand image, while creating a seamless experience for your website visitors. Take a look at one of the most recent websites that we created at the time of writing this blog post:
Improved Search Engine Visibility:
You know what really makes the Scoop Brands team stand out compared to other website design companies? Most other companies will make a website for you without SEO in mind. In fact, you often have to hire two separate companies to set yourself up for success when it comes to having a good website AND being easily found on Google searches. The Scoop Brands, on the other hand, is a one stop shop for your web design and SEO needs.
Implementing up to date SEO strategies ensures that your website ranks higher in search engine results pages (SERPs), making it more likely to be discovered by potential customers.
Getting your Google My Business Page aligned with company goals including photos, location information, and reviews is something we do that many marketing companies skip.
Optimizing your website's content, including relevant keywords, meta tags, headings, and descriptions, helps search engines understand the relevance of your site to specific search queries.
Regularly updating your website with fresh content, including blog posts, articles, landing pages, and product updates, will improve your search engine rankings and attract more organic traffic!
We will create and manage an active blog for you:
Did you know that having a well written and regularly updated blog with keywords and proper links will make others find you more easily? According to Hubspot, websites with active blogs have 434% more indexed pages and 97% more inbound links than those without. What does this mean for you specifically? It means more leads!
Companies with blogs produce an average of 67% more leads monthly than companies that don't blog. (DemandMetric). Want more customers? Invest in a blog service and update your website regularly.
Statistics show that businesses that include blogs as part of their marketing strategy see 13x the ROI than businesses that don't (Blogging Statistics).
Our internal link and external link strategy is second to none
Did you notice in the blog section above that we have three blue clickable links and sources that we referenced? These are external links that lead to other popular web pages. Google, Yahoo!, Bing, and other search engines love this! External links to reputable sources can enhance the credibility of your content and improve your website's authority and visibility significantly.
Including internal links within your website's content helps users navigate between different pages, improving the user experience and keeping them engaged. An internal website looks like: How to use SEO & blogging to boost company sales. Now, if you click on this link then it will lead to an internal page, or a page within The Scoop Brands’ website. Through internal links, you can help Google understand which pages on your website are related to specific content, thus increasing the likelihood of it being searched for and ranking higher.
Note: Google crawls through websites by following internal and external links using a bot called Googlebot. This bot arrives at the website’s homepage, renders the page, and follows the first link. Through this process, Google can work out the relationship between the various pages, posts, and other content to understand subject matter and its relevance to a specific search.
Google follows links to discover content on websites and to rank this content in the search results. If a post or page gets many links, this signals to Google that it’s a high-value article. Our team of SEO experts studies algorithms, analytics, and trends, to help you rank higher on searches and get found more easily.
We use the omni-channel approach with getting the sale in mind
Making sure that your website seamlessly connects to your other channels is vital to your long term success. If you have an email list, then we will create newsletter fields encouraging your web browsers to join your mailing list. Similarly, your social media channels like Facebook, Instagram, Youtube, TikTok, and LinkedIn can be included on your website. There will be calls to action (like ‘call now’ and ‘book now’ buttons) throughout your website with your next sale at top of mind!
We will help you scale and achieve ongoing success
One of the greatest unspoken compliments we receive is when a company books us for just one service and then suggests adding more services without being nudged to do so. We see this as a testament to a job well done.
Whether you're a small business just starting or a growing enterprise, we aim to make you bigger, better, and more successful now and later!
As part of our ongoing web services, we can add new landing pages, products pages, photos, videos, blogs, backlinks, hyperlinks, indexed pages, service pages, FAQs, and more to your website. When relevant, we can set up a bookings or eCommerce storefront for you to sell your products and services as well.
Reliable Hosting and Security:
The beautiful websites that The Scoop Brands web design team create offer reliable hosting services with built-in security features, including SSL encryption, regular backups, and protection against malware and hacking attempts. Your site will remain secure and accessible to visitors across locations and devices with fast website loading speeds!
In summary, creating a new website with a focus on photos, SEO, blogs, and well placed links will help your business by enhancing visual appeal, improving search engine visibility, increasing traffic, and ultimately, driving conversions and sales. It's essential to regularly manage and update your website to ensure that it remains optimized for search engines and provides a positive user experience for visitors. While there are other good options like Wix, The Scoop Brands team highly recommends Squarespace for its ease of use, customization options, performance, and ability to scale with your brand.
Want to create a new website to increase sales and help others finding you in their online searches? The Scoop Brands will be happy to make a stand out website for you. We have made websites for business owners in a wide range of niches and will be happy to help you with the website of your dream. So what are you waiting for? Get started with us today!
The Scoop Brands is the best choice for website design, digital marketing, consulting, SEO, social media, blog, email marketing, and content services in Boston, Massachusetts, the South Shore, Metrowest, Providence, and beyond. We work with business owners, retailers, e-commerce companies, software companies, signage, contractor, consulting, beauty, and dental companies in Plymouth, Natick, Kingston, Needham, Newton, Boston, Winchester, Cambridge, and more. A few of our clients are based in other parts of the world including British Columbia, Canada!
