8 Digital Marketing Trends Leading in 2024
As we dive into the last quarter of 2024 and holiday season, digital marketing trends will continue to unveil. As AI takes precedent in many places that people like to hang out online, we must adapt to the modern era of marketing. Below are only a small batch of marketing trends to consider as you make your marketing decisions for the remainder of the year and those that follow.
SEO is a typically cost-effective strategy that brings long term marketing results. Regularly updating content, utilizing AI, and revamping SEO strategy to keep up with marketing trends is key in this competitive market.
Having a business website allows you to explore SEO (search engine optimization) opportunities which will help your business get seen more online and in searches, often leading to more engagement and customers.
Instagram is using AI-generated stickers. TikTok enables you to customize your feed based on AI. LinkedIn offers premium users AI features such as AI-powered profile writing assistance and ‘Top Choice Jobs’ signals. YouTube is experimenting with Music AI tools.
Social media apps could drive higher ROI than ever in 2024 as they evolve into frictionless ecommerce platforms.
According to Hubspot, short-form video offers the highest content ROI and will earn more investment than all other formats. Only 11% of marketers say they earn less than a dollar for each dollar spent on personalization and 9% of marketers see a $20 or higher return on each dollar spent.
People are shopping with their values more and more. For instance, more than 70% of customers said that they were willing to pay more for sustainably-produced goods in PWC’s Global Consumer Insights Pulse Survey.
Influencer marketing is on the rise and TikTok leads in this category. Establishing long term influencer relationships as opposed to relying on one-off advertisements reinforces trust in your brand.
Case studies continue to drive brand recognition and sales lead generation.
Take a look at this graph showing ROI gained from top digital marketing channel in 2024. Source: Smart Insights
So there it is: 8 Digital Marketing Trends Leading in 2024. The Scoop Brands team will continue to update you on important marketing trends to watch. Using an omni-channel personalized approach in your marketing strategy with a good mix of SEO friendly blogs, video posts, targeted emails, and social media posts will help you grow and scale your business.
Want to take your marketing strategy to the next level? The Scoop Brands will set your company up for digital marketing success in 2024, 2025, and beyond. So what are you waiting for? Get started with us today!
The Scoop Brands is the best choice for digital marketing services in Boston, Massachusetts, the best marketing company in the South Shore, and your best local marketing company in Plymouth Massachusetts, best marketing company in Duxbury, Massachusetts, best marketing company in Norwell, Massachusetts, Hingham, Massachusetts, and beyond. The Scoop Brands provides marketing to Boston, the South Shore, North Shore, Metrowest, Cape Cod, Providence, New England, and other parts of the country and Canada. We work with business owners, retailers, e-commerce companies, software companies, & more.
