SEO for small business: Tips for boosting your Google rankings
Have you come to this post because you want to improve your search engine rankings? Are you curious what competitors may be doing to get to the top of the feed? Looking to rank higher in searches? Then keep reading.
Boosting a small business' Google rankings through strategic SEO practices is essential for improving online visibility and attracting customers. One vital aspect of this strategy is conducting thorough keyword research to identify the terms and phrases potential customers are using. Fortunately for you, we’ve already compiled a few websites to assist with this.
Some tools that can help you see which search terms you rank for and others you may want to consider based on competitive analysis can be found below:
According to SEM Rush, the first organic result in Google’s Search Engine Results Page has an average click-through-rate of 27.6%. Position two has a click-through-rate of 15.8%. The top 3 spots receive most of the clicking so getting one of these placements is a good goal for any small business, or any business in general!
Optimizing title tags and meta descriptions is another key element. A study by Moz reveals that pages with well-optimized meta descriptions have a 5.8% higher click-through rate. Crafting enticing and relevant meta descriptions can significantly impact user engagement and click-through rates, influencing Google's perception of your page's relevance.
Content quality is paramount in SEO. According to a Backlinko analysis, the average word count of top-ranking content on Google is around 1,447 words. Building high-quality backlinks remains a fundamental SEO strategy. What’s more is the number of domains linking to a page correlates with higher rankings.
Developing a diverse and authoritative backlink profile can positively impact your site's credibility in the eyes of search engines. This suggests that in-depth, comprehensive content tends to perform well in search results. Regularly updating your website with fresh and informative content is by far the best way to find success in this area. Publishing compelling blog content on a regular basis where you can use hyperlinks, backlinks, and tags that will reflect common searches is one of the best ways to improve SEO organically. Companies that blog produce an average of 67% more sales leads than those that don’t.
Related: How to use SEO and Blogging to boost company sales
In most cases, optimizing for long-tail keywords—meaning phrases with three or more words—is the best initial strategy. Short-tail keywords tend to have more competition. Further along in your optimization efforts, we would suggest taking advantage of both of these options.
Examples of long-tail keywords and phrases:
“Best coffee in Newton, MA”
“Where can I find the best coffee in Newton, MA?”
“Where is the best coffee shop near me?”
“Best cappuccino in Newton area”
“Coffee shop near me”
“Newton’s best coffee shop”
Examples of short-tail keywords:
“Best coffee”
“Coffee Newton”
“Cappuccino Newton”
“Coffee shop”
If any of this sounds complex to you, then The Scoop Brands team of SEO experts can help you. It’s not secret that SEO algorithms and best practices evolve. The Scoop Brands team actively stays informed about industry updates and adapts our strategy to keep with AI, algorithm shifts, and new marketing trends.
Want to take your marketing strategy to the next level in 2024 and beyond? The Scoop Brands is a company that was created with the intention of helping you scale. So what are you waiting for? Get started with us today!
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