9 Holiday Hacks for your Marketing Strategy

The holiday season is a pivotal time for your brand to stand out. With consumer spending reaching new highs, marketers are continuously adapting strategies for maximum impact. It’s also a fantastic time to think about how you can use your marketing dollars in 2025 to make a big splash. As New Years tend to be paired with thoughts of fresh starts and new beginnings, January is a perfect time to double down on your business. Here's how you can enhance your approach for the holidays in 2024 and prepare for a successful 2025:

1. Leverage Personalization at Scale

Personalization has become a cornerstone of successful marketing strategies due to its ability to connect with audiences on a deeper level, ultimately driving better results. Tools like Klaviyo help create tailored email, SMS, and marketing campaigns, which have been shown to boost ROI by 30% compared to generic messages. Acting on behavioral data in real time allows you to reach the right person at the right time on the right channel.

2. Integrate an Omnichannel Approach

Speaking of channels… Consumers typically interact with brands across multiple platforms. A successful strategy involves a cohesive message across marketing channels, from Instagram and Facebook ads to placing dynamic content in email campaigns. HubSpot reports marketers using an omnichannel strategy see up to 3.7x returns on ad spend compared to single-channel approaches.

3. Create a Sense of Urgency

The holidays are a season of giving and a season that is just that— something that comes and goes each year. Seasonal campaigns thrive on FOMO (Fear of Missing Out). Consider countdowns, limited-time offers, and holiday-exclusive products to boost your retention. As seen in Dunkin’s seasonal product strategy, this approach not only drives sales but also creates brand buzz during peak times.

4. Incorporate Cause-Driven Marketing

Consumers are increasingly drawn to brands that give back. In 2024, over 45% of holiday campaigns included a philanthropic angle, from donating a portion of sales to supporting local charities. This strategy enhances brand reputation while appealing to socially-conscious shoppers. Another approach is sharing your values or your ‘why’ to help shoppers connect with you and your message. Landing pages, blogs, and social media are amazing channels to express your message in order to create a more one on one relationship with your target audience.

5. Focus on High-Impact Storytelling

Story-driven campaigns resonate deeply. Whether it’s a nostalgic holiday video or a customer testimonial series, aligning content with emotions can boost shares and engagement. For example, Etsy’s "Gifts That Say 'I Get You'" campaign exemplifies relatable and memorable messaging. Take a look below:

6. Streamline Mobile Web Browsing Experiences

With over 55% of holiday shoppers browsing on mobile devices, optimizing for mobile is non-negotiable. Simplify your website navigation and ensure a seamless browsing process. Is your website mobile responsive and easy to use? The Scoop Brands team can ensure that your website stands out by optimizing your website, beautifying it, enhancing your SEO, and/or making you a brand new website from scratch.

7. Create Seasonal Content and Promotions

Develop holiday-themed blog posts, videos, or guides relevant to your audience. For example:

• Gift guides ("Top 10 Gifts for Foodies in 2024")

• Holiday how-tos ("How to Decorate for Christmas on a Budget") Seasonal content ranks well in searches and encourages sharing. HubSpot reports that content aligned with holiday trends sees up to 30% more engagement​.

• Offer discounts, free shipping, or other unique promotions through pop ups, countdown timers, calls to action, and specially curated landing pages.

8. Leverage Social Media Ads

Use paid ads on platforms like Instagram, TikTok, and Facebook to target holiday shoppers. Include holiday imagery and messaging to resonate with seasonal sentiments. According to HubSpot, 55% of marketers saw the highest ROI from Instagram during the 2024 holiday season​

9. Get a Marketing Team That Can Do It For You

Get a team of marketing experts to drive the ship for you. Whether you’re a jewelry brand, dental office, eCommerce brand, home organization business, or brand new niche company, good news for you is that we have marketed just about everything. The Scoop Brands team works across verticals to provide professional SEO, blog, web design, event planning, Instagram, Facebook, LinkedIn, Youtube, Snapchat, and other social media services. Our strategic team will curate ads for you, deliver email campaigns, and enhance your retention and repeat purchase rate.

So what are you waiting for? Get started on your marketing with The Scoop Brands team today!

What to Expect in 2025

• AI Domination: As adoption grows, expect smarter, real-time personalization and predictive analytics to guide campaigns.

• Sustainability Focus: Eco-friendly practices will continue to gain consumer traction, driving campaigns around green initiatives.

• Enhanced Interactivity: With Web3 and augmented reality gaining traction, brands might explore virtual stores or immersive ad experiences.

The holiday season is your chance to build brand equity, connect with audiences emotionally, and boost revenue. By implementing these strategies, your brand can thrive in the competitive holiday marketplace and prepare for a successful 2025.

The Scoop Brands is the best choice for digital marketing services in Boston, Massachusetts, the best marketing company in the South Shore, and your best local marketing company in Plymouth Massachusetts, best marketing company in Duxbury, Massachusetts, best marketing company in Norwell, Massachusetts, Hingham, Massachusetts, and beyond. The Scoop Brands provides marketing to Boston, the South Shore, North Shore, Metrowest, Cape Cod, Providence, New England, and other parts of the country and Canada. We work with business owners, retailers, e-commerce companies, software companies, & more.