How to use SEO & blogging to boost company sales

In the marketing world, a buzz word that we hear a lot is ‘SEO’ or search engine optimization. When speaking about SEO, there’s a lot of information out there about keywords, blogs, organic traffic, and generating higher Google rankings. But what exactly SEO and how will having an SEO expert benefit your business? Keep reading.

“SEO stands for ‘search engine optimization.’ In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:

• Products you sell.

• Services you provide.

• Information on topics in which you have deep expertise and/or experience.

The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.

-Search Engine Land

Using SEO (Search Engine Optimization) to boost brand visibility involves a series of strategies and techniques aimed at improving your website's ranking in search engine results pages. Higher rankings lead to increased organic traffic, which will ultimately enhance your brand's visibility. Unlike Google Ads and PPC, which may be effective but require outsourced dollars and ongoing payments to Google itself, SEO is a reinvestment into your own website and brand.

Here's a step-by-step guide about how to use SEO & blogging to boost company sales:

• Keyword Research: Identify relevant keywords and phrases that potential customers might use when searching for products or services related to your brand. Use keyword research tools to find keywords with medium to high search volume and manageable competition.

• On-Page SEO: Optimize your website's individual pages for selected keywords and phrases:

  • Include target keywords in page titles, headings, and images

  • Write high-quality, informative content that addresses user intent and provides value.

  • Optimize images with descriptive alt text and meta descriptions.

  • Create user-friendly URLs with relevant keywords.

• High quality blog: Having a high quality, active blog that’s informative, engaging, and SEO friendly will make a world of difference for your brand. Search engines value fresh and updated content so this is one of the better choices you can make for yourself in the digital space. Regularly publishing new blog posts provides search engines with a signal that your website is active and relevant, which will positively impact your rankings. According to the Media Relations Agency, companies that blog produce an average of 67% more sales leads than those that don’t.

  More interesting statistics about the benefits of having a company blog:
  

• Companies who blog get 97% more links to their websites.

• Internet users in the US spend 3X more time on blogs than they do on email.

• SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

• Statistics show that businesses that include blogs as part of their marketing strategy see 13x the ROI than businesses that don't.

Source: Blogging Statistics

• Balance SEO budget with Google Ads budget: If your sole goal is to drive traffic to your website in the short term, you might choose to focus on PPC ads at first. However, if you want to enhance your business' online presence in the long run, SEO is the answer. High quality SEO will help your site show up more often in relevant searches. Through releasing fresh content and keeping up with industry trends, this is still a winning marketing strategy in 2023.

• Quality Backlinks: Earn high-quality backlinks from reputable websites within your industry:

• Guest post on relevant blogs or publications.

• Participate in online communities and forums with thoughtful contributions.

• Create link-worthy content (infographics, videos, comprehensive guides) that others want to reference.

• Local SEO (if applicable): For local businesses, optimize for local searches:

• Create and optimize your Google My Business listing.

• Encourage online reviews from satisfied customers.

• Include location-specific keywords in your content.

• Social Media Integration: Leverage social media to amplify your content and engage with your audience:

• Share your content on social media platforms.

• Encourage social sharing and interaction.

• Create valuable evergreen and up to date content.

• Hire an SEO expert: SEO algorithms and best practices evolve. The Scoop Brands team actively stays informed about industry updates and adapts our strategy to keep with AI, algorithm shifts, and new trends to bring you the best in class SEO in the modern day.

Remember that SEO is a long-term strategy that requires patience and consistent effort. By following these steps and continuously refining your approach, you can gradually improve your brand's visibility in search engine results and attract more relevant traffic.

Want to improve your SEO and take your marketing strategy to the next level? The Scoop Brands will set your company up for marketing success in 2023 and beyond. So what are you waiting for? Get started with us today!

The Scoop Brands is the best choice for digital marketing, consulting, SEO, and content services in Boston, Massachusetts, the South Shore, Metrowest, Providence, and beyond. We work with business owners, retailers, e-commerce companies, software companies, & more.