You’ve Got Mail: Email Marketing Tips to Improve your Brand’s Visibility

Email marketing remains a powerful tool for businesses to connect with their audience and stand out in 2023. A popular question that The Scoop Brands team receives is: “When is the most profitable time to maximize on email marketing?” The answer is during the last quarter of every year. The main reason for this is that it’s holiday season and people are shopping for friends, family, co-workers, and themselves more than ever this time of year. On average, holiday sales represent 20 percent of annual sales across most industries, according to the National Retail Federation. In some industries, this figure rises to 30 percent or more. The window between Black Friday and Christmas season is the perfect opportunity to attract new customers and improve your brand’s visibility.

Another question we’re asked often is, “How important is email marketing in overall marketing strategy?” Well, according to leading email service provider DotDigital, email marketing has an average ROI of $39 for every dollar spent. That can be a lot of upside for the business when done right. Below you’ll find some interesting data and expectations for email marketing revenue over the next four years:

Source: Constant Contact

So what can you do to stand out in your email marketing strategy?

Our advice is to be consistent. Build trust in your brand by updating your audience and sending compelling, optimized emails to clients, shoppers, and non-buyers that you're looking to convert into loyal customers. The Scoop Brands team provides end to end email services and will be happy to assist you in both email strategy and execution.

Tips from The Scoop Brands email marketing team to improve visibility and click through rates:

• Personalize your emails:

  • Segment your email list based on demographics, behaviors, and preferences

  • Use dynamic content to tailor email messages to individual recipients

  • Personalize subject lines, greetings, and recommendations based on past interactions

  • Note: 90% of shoppers will share their data with you to receive personalized experiences

• Optimize your emails for phone users

  • As with your website, using a mobile responsive email templates is key in the modern day

  • 81% of all emails are now opened and read on mobile devices so keeping emails concise and mobile friendly has never been more important
    
    

• Be aware of Visual Appeal:

  • Invest in visually appealing email designs that are mobile-responsive

  • Use eye-catching images, videos, and GIFs to capture attention

  • Ensure your emails load quickly to prevent users from losing interest

• Include User-Generated Content (UGC):

  • Encourage customers to share their experiences and feedback in your emails

  • Showcase user-generated content, such as reviews, testimonials, and social media posts, to build trust

• Use your most successful channels to build your email list:

  • Incentivize your followers for joining your email list through discounts and rewards

  • If your Instagram is doing well and your email marketing needs some help, then create a contest among your Instagram followers where they can win a prize for joining your email list

  • Provide high quality, consistent content that users will enjoy reading!

• Place clickable links and images within your email:

  • From relevant links to social sharing buttons, clickable buttons are a wonderful way to increase engagement

  • Hyperlink your email’s images to improve click-through rates and to bring shoppers to your website and other pages
    
    

• Hire a professional:

  • The Scoop Brands team is happy to help you curate and send powerful emails that will increase brand engagement and bring you more customers! Contact us and we will work with you to create a winning email marketing strategy that is just right for your growing brand.

Want to take your marketing strategy to the next level? The Scoop Brands will set your company up for marketing success so that you can scale your business. What are you waiting for? Get started with us today!

The Scoop Brands is the best choice for digital marketing services in Boston, Massachusetts, the best marketing company in the South Shore, and your best local marketing company in Plymouth Massachusetts. The Scoop Brands provides marketing to Boston, the South Shore, North Shore, Metrowest, Cape Cod, Providence, New England, and beyond. We work with business owners, retailers, e-commerce companies, software companies, & more.