Why a Professional Branding Video Will Bring you Growth
Have you ever watched a branding video and felt more connected to a business? Did an explainer video help you understand a product offering or service better? More than likely, the answer to both questions is yes! The Scoop Brands marketing agency offers branding videos, explainer videos, and other branding and video services in the Boston and Rhode Island area.
Research by Wyzowl found that 95% of people have watched an explainer video to learn more about a product or service. This isn’t surprising as creating a branding video is a powerful tool for businesses to attract new customers and foster loyalty among existing ones in the modern day. Videos are a powerful medium for storytelling. They allow you to convey your brand's narrative and values in a compelling and memorable way. By showcasing your brand's personality, culture, and unique selling propositions through visuals and sound, you create a deeper, lasting emotional connection with your audience.
Did you know that Dropbox increased their conversion rate 10% by using the simple explainer video on their homepage? This 10% increase led to 10 million additional customers and $48,000,000 in extra revenue. This was all done with a 120-second explainer video that cost less than $50,000. Making a branding video with The Scoop Brands team has helped many businesses drive awareness and boost sales. Our Boston based commercial videography team will come to you and help you reach new clients in the right way on the right channels using high end video techniques and advanced video equipment.
The Scoop Brands commercial videographer, Scott Sandonato, who has worked on countless branding videos, dental videos, yoga videos, music videos, restaurant videos, retail videos, and many more commercial projects!
Branding videos provide a visual and emotional connection with potential customers. They allow businesses to tell their story in a compelling and memorable way, which can resonate deeply with viewers. For instance, Airbnb's "Belong Anywhere" campaign used storytelling through video to showcase unique travel experiences, resulting in increased brand awareness and customer engagement. Such emotional appeal can lead to better brand recall and a higher likelihood of customers choosing your brand over competitors.
Ecommerce businesses often face the challenge of standing out in a crowded marketplace. A branding video helps to differentiate your brand by communicating its unique selling points, story, and mission. Increased brand awareness leads to more recognition and consideration when consumers are making purchasing decisions. For eCommerce and small business alike, videos are an excellent way to demonstrate the features, benefits, and uses of your products or services. Whether through product tutorials, demonstrations, or customer testimonials, videos provide a dynamic and engaging way to educate potential customers and showcase what sets your offerings apart from competitors.
Video reel from The Scoop Brands videographer, Scott Sandonato
Branding videos are highly shareable across social media platforms, extending their reach beyond initial viewers. Social media videos generate 12 times more shares than text and images combined. Brands like Nike have leveraged this trend by creating inspirational and empowering videos that resonate with their target audience, resulting in viral campaigns that amplify brand visibility and attract new customers organically.
Great news for those who want to be found more easily on Google searches! Video content enhances SEO efforts and improves search engine rankings. Websites with video are 53 times more likely to appear on the first page of Google search results. By optimizing videos with relevant keywords and metadata, businesses can increase their online visibility and drive organic traffic to their website, ultimately converting more visitors into customers.
Ranking better on Google requires a strategic approach that combines technical SEO, content optimization, and user experience enhancements. These are areas that The Scoop Brands team excel at. Please reach out to us to improve your Google rankings and SEO strategy.
Lastly, measuring the effectiveness of branding videos is easier than ever with analytics tools that provide valuable insights into viewer behavior and engagement metrics. Platforms like YouTube and Facebook offer detailed analytics that allow businesses to track metrics such as views, watch time, and click-through rates, enabling them to refine their video marketing strategies and optimize content for better results.
In conclusion, video marketing has consistently proven to be effective in engaging audiences and driving conversions. According to a report by marketing giant, HubSpot, 85% of businesses use video as a marketing tool, and 87% of video marketers say video has increased traffic to their website. These statistics underscore the significant impact of video content on consumer behavior and brand perception, and are great reasons to make video marketing a priority in your go to market strategy today.
Want to create branding videos to connect with your audience, increase sales, and help others find you in online searches? We have professional videographers with over 10 years of experience that will be happy to help you with high quality and professional videos. We are currently serving the Boston and New England area in video services. We also offer social media services, reels made for social media, and ongoing strategy for businesses looking to scale. So what are you waiting for? Get started with us today!
The Scoop Brands marketing agency is the best choice for video marketing, website design, digital marketing, consulting, SEO, social media, blog, email marketing, and content services in Boston, Massachusetts, the South Shore, Metrowest, Providence, and other parts of the United States and North America. We provide marketing services for small business owners, medium sized business owners, enterprise sized brands, retailers, e-commerce companies, restaurants, software companies, signage, contractor, consulting, beauty, and dental companies in Plymouth, Natick, Kingston, Needham, Newton, Boston, Winchester, Cambridge, and more. The Scoop Brands provides marketing consulting services and business strategy for companies as well.
