7 Winning Ecommerce Strategies for Summer 2024

As we enter the Summer of 2024, the opportunities in the eCommerce space continue to rise. In fact, the global eCommerce market size is expected to grow exponentially from $5.2 trillion in 2021 to about $8.1 trillion by 2026. Email marketing is still a force, offering opportunities to drive dynamic content and behavior driven messages to a person’s inbox. Mobile marketing is becoming more and more effective by the day. And have you heard of something called AI? Yeah, well, as you are likely aware, it’s shaking a lot of industries and having a huge impact on the marketing landscape.

There’s never been a better time than right now to optimize your marketing channels to increase repeat purchases, improve the customer experience, and gain lifetime loyalty. Below are 7 ecommerce marketing strategies to lean into as we hit the halfway mark of 2024.

Personalization: As our world continues to go round, personalization continues to be a driving factor in eCommerce. Do you know who your shopper is and what will peak their interest? Are you treating your repeat purchasers and VIP customers to extra perks? Are your one time purchasers just another name on the email list or are you creating winback campaigns to regain their interest? As a retailer, you can transform browsers into buyers with a shopping experience tailor made just for your followers.

Companies like DotDigital and Klaviyo are now using AI personalization to dynamically segment audiences based on real-time data. By automatically segmenting subscribers into groups with similar characteristics or behaviors, these sophisticated tools ensure that each email campaign reaches the right audience with the most relevant content. This segmentation process can be based on a wide range of factors, such as past purchase behavior, product interests, product engagement, or geographic location.

As a leader in the beauty and cosmetics industry, Sephora excels in providing personalized shopping experiences and cultivating a sense of community among beauty enthusiasts. With its Beauty Insider loyalty program, Sephora incentivizes repeat purchases through points-based rewards, exclusive discounts, and personalized product recommendations tailored to each customer's preferences.

Social Commerce Expansion: The intersection of social media and eCommerce continues to blur, with platforms like Instagram and TikTok increasingly integrating shopping features. Squarespace data reveals that 87% of consumers have made a purchase through social media. As social commerce gains momentum, brands that leverage these popular platforms effectively stand to capitalize on impulse purchases and influencer marketing.

Sustainable Ecommerce Practices: Sustainability continues to lead consumer decision-making. Shopify reports that 57% of consumers are willing to pay more for sustainable products! Plus, eCommerce brands that prioritize eco-friendly practices, such as minimal packaging and ethical sourcing, are likely to resonate strongly with environmentally conscious consumers during the summer months (and beyond).

Mobile Marketing: With mobile commerce accounting for a significant portion of online sales, optimizing for SMS marketing is wise. According to Shopify, mobile commerce is projected to reach 72.9% of total eCommerce sales in 2024. Businesses must ensure seamless mobile experiences, including fast-loading pages and intuitive navigation, to cater to the growing number of shoppers using smartphones and tablets. What’s more is SMS and MMS messages are seeing higher open rates and engagement. Companies like Postscript, Attentive, Klaviyo, Podium, and Dotdigital are creating new opportunities for retailers and brands with online stores.

Curious about what’s the best fit solution for you? The Scoop Brands team is happy to suggest the best tool for your company depending on your list size and needs.

Subscription-Based Models: Subscription ecommerce models are on the rise, offering convenience and value to consumers while fostering recurring revenue for businesses. Klaviyo notes that subscription eCommerce has grown by 100% year-over-year. From subscription boxes to digital monthly memberships, expect to see more brands embracing subscription-based offerings to foster customer loyalty and predictability in revenue streams.

Voice Commerce Adoption: Voice-enabled shopping is gaining traction, with voice assistants like Amazon Alexa and Google Assistant streamlining the purchasing process for consumers. Mobile marketing leader Attentive reports that voice commerce sales are expected to reach $80 billion by 2024. As voice technology continues to improve in accuracy and functionality, ecommerce businesses should explore voice commerce integrations to cater to this growing market segment.

Hyperlocalization Strategies: Amidst global uncertainties, hyperlocalization is emerging as a strategic approach for eCommerce brands to connect with consumers on a local level. Shopify data indicates that 46% of consumers are more likely to purchase from a brand that offers localized experiences. By tailoring marketing campaigns, product offerings, and delivery options to specific regions or neighborhoods, eCommerce businesses can build trust and relevance within their target markets. Exclusive events cultivated to a dedicated community and early access to product launches is another hyperlocalization approach that brands like Lululemon and Pirate Girl Shop are successfully implementing.

Pirate Girl Shop utilizes hyperlocalization marketing strategies on its eCommerce website by highlighting events and happenings at its retail location in Plymouth, Massachusetts.

In summary, the summer of 2024 presents a dynamic landscape for ecommerce, characterized by personalization, the rise of sustainable practices, and the convergence of social media and online shopping. By embracing these trends and leveraging insights and data from the right places, ecommerce businesses can position themselves for ongoing success in an ever-evolving digital marketplace.

If any of this sounds complex to you, then The Scoop Brands team of ecommerce experts can help you. The Scoop Brands team actively stays informed about industry updates and adapts our strategy to keep with AI, algorithm shifts, and new marketing trends.

Want to take your marketing strategy to the next level in 2024 and beyond? The Scoop Brands is a company that was created with the intention of helping you scale. So what are you waiting for? Get started with us today!

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