How to create a winning holiday campaign for a profitable 2024
As the local stores switch out their pumpkins for Thanksgiving garlands and holiday lights, another big opportunity awaits every single business owner. Through the end of the year, we will see an upstream in spending, holiday themed promotions, and customers seeking out brands they haven’t shopped with before.
Black Friday US consumer spending is expected to reach $9.8 billion in 2023. US Consumer spending is predicted to rise 7.46% in 2023 during Black Friday as compared to last year. So what does this mean for you and your business? Well, it means an opportunity to enhance the user experience and attract repeat shoppers is before you.
Here are a few simple steps to follow to create a winning holiday campaign for a profitable 2024:
1. Choose your ideal target audience
Who would you like to reach with your holiday marketing campaign? What kind of hobbies does your target audience have? What might attract your target demographic to buy more? The better you understand your shoppers, the more opportunity that you have to win them over long term. Hubspot offers buyer persona templates and the use of social media, personalization tools, email opt in forms, and surveys are all great avenues to collect this kind of information. Our versatile team of marketing experts will be more than happy to assist you in each of these areas as well!
2. Create a compelling offer
Can you provide an offer in a form of an informational video or an e-book? Would a digital coupon rewarding a second purchase entice your shoppers enough to buy from you? Be it a knowledge share that will help your customers or a tangible discount offer, in the season of giving, it can be one of the best ways to receive the loyalty that you desire.
3. Create a landing page
When you look through The Scoop Brands website, you’ll find landing pages on a series of topics including branding, search engine optimization (SEO), and to be meta about it— blogging! The landing page is a centralized place to drive traffic to something specific. Are you hosting an event? Perfect. This is an excellent opportunity to create a space that all those who want to learn about your event can visit. Are you a dental office with a unique teeth whitening promotion that your user base can benefit from? Create a landing page with a form to collect data and give your clients the opportunity to learn about you and your unique offering.
4. Utilize social media
At this moment 68.11% of Facebook's monthly active users are daily users. There are 243.5 million Facebook users in the United States. With platforms like Instagram and TikTok on the rise, social media is the place to launch your holiday campaigns. Majority of social media marketing has proven to be highly effective in driving engagements, conversions, and ongoing business growth. One brand that utilizes social media, e-mail marketing, and its own platform to promote itself incredibly well is Spotify. Exploring the music and audio that each individual engaged with through Spotify Wrapped is something 120 million or more Spotify users do actively each December. Here’s how Spotify has achieved a viral Spotify Wrapped marketing campaign since 2016.
5. Learn from the success stories of your peers and major brands
One of the most amazing things about modern day marketing and modern day in general is all of the data at our fingertips. To master your holiday marketing strategy, why not explore success stories from brands like Warby Parker, Spotify, Macy’s, Aperol Spritz, and Cadbury for some inspiration?
In 2022, Aperol Spritz launched an incredible direct marketing campaign across England and Wales. Aperol designed three Greeting Cards in its signature brand colors as part of a new holiday campaign made to help people reconnect over the holiday season. Every “Spritzmas” card purchased came with a complementary pair of Aperol Spritz at any All Bar One location across the UK. This campaign was heavily promoted on social media and 100% of proceeds went to charity.
6. Have a multi-channel promotional plan in place
Of everything we listed so far, this may be the most important step of all. By retargeting individuals through various channels, your content can reach the right person in the right place at the right time. One of the channels that you’ll want to utilize is e-mail marketing. Through platforms like Klaviyo, Bloomreach, Ometria, Mailchimp, and dotdigital, you can segment your shoppers to send personalized campaigns. You can create a campaign for those in certain segments who have made no purchases, specific past purchases, or interacted with content relevant to what you’re seeking to sell. Understanding shopper intent and acting on shopper behaviors in real time can be the key to the castle when it comes to your marketing success.
7. Collect the data and use it to keep improving
Once you’ve launched your holiday marketing campaign, you’ll get to sit back and watch the responses, clicks, bookings, and purchases arrive. The more data you collect, the more opportunity there will be to grow and improve your strategy from that point forward. Analyzing your results and assessing which goals you hit and where there’s room to switch things up is so vital to ongoing marketing success. It’s also something that The Scoop Brands marketing team loves to assist with!
The holiday season is one of the best times to get creative and try something different! As holidays are such a sought after and often emotional time for the public, it’s an optimal time to connect and stand out. Given the timeliness of holiday campaigns, it’s an optimal chance to stand out within a given calendar year then set yourself up for success during your next 12 month stretch.
Want to improve your holiday campaign strategy and take your marketing strategy to the next level? The Scoop Brands will set your company up for marketing success in 2024. So what are you waiting for? Get started with us today!
The Scoop Brands is the best choice for digital marketing services in Boston, Massachusetts, the best marketing company in the South Shore, and your best local marketing company in Plymouth Massachusetts. The Scoop Brands provides marketing to Boston, the South Shore, North Shore, Metrowest, Cape Cod, Providence, New England, and beyond. We work with business owners, retailers, e-commerce companies, software companies, & more.
