15 marketing statistics to know (November, 2023)
Every now and again we come upon so many digital marketing statistics, that we can’t help but want to share them with our loyal readers and customers. Below are some standouts on topics like social media, email, and search engine optimization. The Scoop Brands Team is compiled of data nerds that love keeping up with marketing trends! Take a look at 15 of our latest and greatest findings for November, 2023 and the marketing statistics to know in 2024 for personalization, social media, and companies everywhere:
In 2023, there are estimated to be 4.89 billion total social media users worldwide. (Statista)
On the first page of a Google search result, the first 5 organic results account for 67% of all clicks.
(Zero Limit Web)70% of American adults use Facebook. (Pew Research Center)
Facebook is the most popular social media platform. (Statista)
Instagram’s engagement rates are four times higher than Facebook (0.60% to 0.15%), but have been continuously decreasing. (Social Insider)
US video advertising is expected to increase from $67.16 billion in 2022 to $78.45 in 2023. (Statista)
There are more than 600 million blogs on the internet. (Hosting Tribunal)
77 % of internet users read blogs — Hi, Scoop Brands blog readers! (Social Media Today)
60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (HubSpot)
The #1 result in Google’s organic search results has an average click through rate of 27.6%. (Backlinko)
Some 88% of marketers who already invest in SEO plan to allocate more or maintain the same amount in 2023. (HubSpot)
SEO drives 1,000%+ more traffic than organic social media. (BrightEdge)
Video content in emails can improve click-through rates up to 300%.
(Omnicore)77% of people of marketers have seen an increase in email engagement in the last year. (Hubspot)
For every $1 you spend on email marketing, you can expect an average return of $39. (Omnisend)
Want to take your marketing strategy to the next level? The Scoop Brands will set your company up for marketing success in 2023, 2024, and beyond. So what are you waiting for? Get started with us today!
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