How to create marketing experiences that your customers will love this holiday season
Happy Holidays! As the bells jingle and the turn of the year approaches, we find ourselves in one of the biggest shopping periods of the year. It’s a time to be thoughtful, it’s a time to reflect, it’s a time to celebrate, and as business owners, it’s a time to provide customers with marketing experiences that they will absolutely love. Whether you celebrate Christmas, Hannukah, the New Year, or something else, we hope that you make the most of it.
So how do we advise you create marketing experiences that your customers will love during this holiday season? Well, it starts with understanding who your shoppers are. By putting yourself in their shoes and getting to the root of what matters to them, you will have the edge. If you can answer questions like “what does by ideal client enjoy” or “what channels might resonate with the shopper best” then you’re already ahead of much of your competition. And if you don’t have the answers just yet, then The Scoop Brands team will help you uncover them.
Here are some strategies to help you create a memorable and enjoyable marketing experience that your customers will love:
Know what excites your audience:
Do you understand your target audiences needs, preferences, and pain points? Have you created buyer personas to represent various segments of your audience? Are you aware of what your clients are searching for during this gift buying season? If you answered “yes” to any of the above, then you’re on the right track. Platforms like Meta allow you to target demographics based on location, interests, and follows. Knowing who you want to reach and where they’re spending their time is a helpful tactic in attracting new and repeat customers. What’s more is email service providers and customer data platforms can help you track known and anonymous behavior to reach your shoppers most effectively.
Take Mailchimp, a top email marketing platform as an example. Everything they build, they do so with the customer in mind. The company uses customer data and marketing trends to define which features their customers are gravitating to most. They use this data to create better customer journeys, stronger products, and that’s right — a better user experience. It’s for this reason that Mailchimp has been a leading email service provider since its 2001 launch.
““If you’re not constantly listening and constantly ready for change, you’re going to miss the opportunity.””
Have a strong website that’s easy to navigate:
Having a sleek, modern, and enjoyable website is a must. Create the website experience your shoppers and followers will enjoy with calls to action, useful information, and opportunities to book time with you. The Scoop Brands team loves Squarespace because it’s an all in one professional platform that’s mobile responsive, optimized for SEO, and easy to integrate with various channels like email marketing, SMS, Instagram, Facebook, Pinterest, and more.
Looking for a modern Squarespace website that’s mobile responsive? Send us a message and we’ll be happy to talk about your business and build one for you.
Personalization wins:
The average person will see a whopping 1,700 advertisements per month! In Chrismukkah season? The number is even higher. By using your followers names, responding to browsing behavior, and connecting with your shopper more effectively, you will be far more likely to achieve lifetime loyalty.
There are marketing tools available to you that will help you tailor your outreach based on individual shopping habits to help you reach the right person at the right time on the right channel. Take a look at this helpful guide from Adobe Experience Cloud and reach out to us for personalized recommendations.
88 percent of online shoppers are more likely to continue shopping on a retailer website that offers a personalized experience, including 96 percent of Gen Zers and 97 percent of Millennials. -Zendesk
Holiday Promotional Discounts
In high buying season when so many of us are seeking unique holiday and Christmas gifts, a good promotion goes a long way. Having special promos, holiday gift cards, and stand out ads will go a long way. Remind your shoppers that your gift cards make great stocking stuffers and that the holiday promotion only comes one time of year. As it’s a giving season, it’s also an especially good time to run a social media contest! Sneak Peak: We’ll be giving away two Oral-B Smart Toothbrushes provided by Elite Dental of Natick, a Santtee Beauty Hair Product Set, and a Trader Joe’s Gift Card on our page this week.
Engaging Content:
Develop high-quality, relevant content that educates, entertains, and solves problems. By creating consistent value through your brand, you will strengthen the connection between you and your followers. In a time when many of us are leaning into the holiday lights, festivities, hot chocolates, and candy canes— the opportunity is massive! Check out the Frito Lay Christmas commercial below for some inspiration.
Providing your customers with a holistic marketing experience that speaks to them will keep customers engaged in 2024 and beyond. We suggest using a mix of formats, blog posts, photos, infographics, reels, and videos to keep your content compelling. If you’re ever feeling stuck you can get connected with our marketing team, which lives for creating engaging content and scaling brands.
Create an emotional connection:
Through connecting with your customers on a human level, you can reach your audience more effectively. Are there values that align with your brand or a personal history that led you to become a photographer, a business owner, or event host? Develop a brand story that resonates with your audience so that they can feel closer to you and others drawn to your brand. Through sharing experiences, staying consistent, building trust, and community building, that emotional connection can unfold beautifully.
A great example of a company that creates an emotional connection with its customers is Ben & Jerry’s. Ben & Jerry’s offers decadent and delicious ice cream, plus they’re talking about social justice, human rights, and environmental issues in their social media posts. American Dreamcone with a side of purpose? Win/win.
Provide a strong cross-channel marketing experience:
This is the big one! Maintaining a cohesive brand presence regardless of the marketing channel is so important. Ensure a seamless experience across different platforms where your marketing efforts are interconnected. Have a website that showcases your social media, social media channels that refer back to your website, and email outreach with calls to action to encourage bookings. If you’re hosting an event or webinar then make sure that you have a landing page and that this information can be accessed across channels. Providing your shoppers with that 360 degree holistic experience will maximize their connection to you and your brand.
As marketing requires wearing so many hats, The Scoop Brands team is happy to help you create a winning cross-channel marketing strategy for your brand. Reach out to us with all of your marketing needs and please enjoy your holiday season to the fullest!
The holiday season is one of the best times to get creative and try something different! As holidays are such a sought after and often emotional time of year, it’s a wonderful opportunity to connect and stand out. Given the timeliness of holiday campaigns, it’s also a perfect moment to set yourself up for success during your next 12 month stretch.
Want to improve your holiday campaign strategy and take your marketing strategy to the next level? The Scoop Brands will set your company up for marketing success in 2024. So what are you waiting for? Get started with us today!
The Scoop Brands is the best choice for digital marketing services in Boston, Massachusetts, the best marketing company in the South Shore, and your best local marketing company in Plymouth Massachusetts. The Scoop Brands provides marketing to Boston, the South Shore, North Shore, Metrowest, Cape Cod, Providence, New England, and beyond. We work with business owners, retailers, e-commerce companies, software companies, & more.
