Why investing into the right email marketing tools will bring you massive ROI
In the ever-evolving landscape of digital communication, email remains a cornerstone for personal and professional interactions. As technology continues to advance, so do the capabilities of email service providers (ESPs) and customer data platforms (CDPs). Among the top-rated platforms with strong email performance capabilities, a common thread emerges – the integration of cutting-edge segmentation and personalization capabilities that redefine how users manage and interact with their emails.
Coming into the 2024 year, what are highly rated Email Service Providers and Customer Data Platforms that will foster your business growth? Well, prominent among top-rated platforms are industry leaders like Segment, Klaviyo, Bloomreach, Insider, Mailchimp, Braze, Ometria, Optimizely, Emarsys, and DotDigital. You can explore features and capabilities further on the peer review site G2. And If email marketing growth is on your radar, then the Scoop Brands team is happy to speak on the differences among some of these companies with you.
According to DotDigital, email marketing brings an average ROI of $39 for every dollar spent. If this sounds like it would be an enticing return on your company’s investment, then keep reading.
Let’s talk segmentation
One of the key differentiators that set high-rated CDPs apart is their advanced segmentation capabilities. Segmentation involves the strategic categorization and organization of emails based on various criteria, enhancing user efficiency and providing a more tailored email experience. Personalizing outreach to non-buyers vs. current clients or shoppers, among those who spent a certain amount on your services, or those who fit specific demographics are great ways to apply segmentation to your business. You can put customers into categories then automatically move them into new flows depending on their behavior. For instance, once someone’s bought from your four or more times, you can advance this person into a campaign that fits their interactions with your brand.
“For too long, companies have been focused on what they want to share with their audience. But as we look into 2024, organizations will need to move beyond these brand-centric messages and focus more on meeting customer expectations. The key will be in understanding customer pain points and connecting them to the company’s service offering, making communications much more relevant through advanced personalization and segmentation techniques”.
Advanced Filtering and Sorting:
High-rated customer data platforms offer advanced filtering options that allow users to sort their emails based on parameters such as sender, subject, date, and priority. This ensures that important emails are easily accessible and less critical ones are appropriately categorized.
Smart Categorization with AI:
Artificial intelligence (AI) has become a game-changer in email management over the past couple of years. ESPs leverage AI algorithms to intelligently categorize emails, predicting user preferences and priorities. This feature streamlines the inbox by automatically assigning labels or folders to incoming emails.
User-defined Rules and Automation:
Email providers with top ratings empower users with the ability to create personalized rules for email management. These rules automate repetitive tasks, such as moving specific emails to designated folders or marking them as important. This automation saves time and ensures a more organized inbox.
Customizable Views and Layouts:
User customization is a hallmark of high-rated email platforms. Users can tailor their email interface, choosing from a variety of layouts and views that suit their preferences. This flexibility enhances the overall customer experience and facilitates efficient email navigation.
Integration with Productivity Tools:
To further enhance segmentation capabilities, top-rated CDPs and ESPs seamlessly integrate with other productivity tools in your digital workspace. Are you looking for an email and SMS hybrid? Seeing as email and SMS are the fastest growing marketing channels for brands around the world, this is certainly something to consider bringing into your marketing strategy. Want an email tool that easily integrates with your website? Most work seamlessly with Squarespace and for those that don’t have a direct integration, tools like Zapier will interconnect your tools for you.
According to this 2023 poll, 88% of people said they use email every day. 39% check their inboxes three to five times a day. 36% of our survey participants stated they spend less than an hour on email every day. However, 21% spend between two and five hours of their day in the inbox. Marketers report a remarkable 760% increase in email revenue from adopting personalized and segmented campaigns. So is investing in an email strategy that utilizes segmentation worth it? Ab-so-lute-ly!
So what can you do to stand out in your email marketing strategy?
Our advice is to be consistent. Build trust in your brand by updating your audience and sending compelling, optimized emails to clients, shoppers, and non-buyers that you're looking to convert into loyal customers. The Scoop Brands team provides end to end email services and will be happy to assist you in both email strategy and execution. Contact us and we will work with you to create a winning email marketing strategy that is just right for your growing brand.
So what are you waiting for? Get in contact with The Scoop Brands team today!
The Scoop Brands is the best choice for digital marketing services in Boston, Massachusetts, the best marketing company in the South Shore, and your best local marketing company in Plymouth Massachusetts. The Scoop Brands provides marketing to Boston, the South Shore, North Shore, Metrowest, Cape Cod, Providence, New England, and beyond. We work with business owners, retailers, e-commerce companies, software companies, & more.
